1. The internet can be a time suck. Seriously. Ask yourself how often you've got online, only to click on a link, then click on another, then suddenly you are following crumbs down a hallway, link to link and now you've been "surfing" for an hour, maybe more. Try -- yes it is hard -- to focus your online reading (e.g., click only through your favorites or your news feed) so you can leave time for a good ol' book.
2. Always have a book handy. How many times have you been in a line or sitting in a traffic jam -- absolutely still -- but you didn't have anything to do? I've read a book in the DMV line (California has LONG lines), in a 20min traffic jam, and more. Just have a book handy.
3. The bathroom. Duh.
4. For my military peers: I don't think it is unreasonable to carve out some time to read during the workday. Something on naval history? Military biography? Absolutely.
5. Finally, books on CD. If your commute is a beast -- like it is for many folks in major cities, then books on CD are fantastic. Give it a try.
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